The sun is shining, the champaign is flowing and everyone has started munching on the strawberries. For the next two weeks, tennis really does matter to the British public - it's Wimbledon.
But, being a style and grooming blog, it's not just the tennis we'll be focusing on over the next fortnight, we'll also been casting a fine eye over some of the more stylish men's outfits on show at the greatest tennis tournament in the world. Stooped in a rich history of tradition, Wimbledon is the only tennis championship on the ATP calender that strictly requires players to wear all white. This rule alone provides kit designers with the perfect conundrum because without colours, it really is a case of getting more creative with the style and fit of the players' kits.
Our boy, Andy Murray, will be going for his second Wimbledon title, and with the hugely impressive start to the season he's had, who would be brave enough to bet against him winning his third grand slam at the All England Club?
Images of Andy Murray in his new kit were taken from an Under Armour photo shoot in Canary Wharf, 2015.